With a "Great Brand Presence," you’re not only sharing your voice with the world, you can also grow an active online community. That’s why it is important to ensure that the foundation of your business has three key elements. A Brand Strategy, Brand Identity, and Brand Design. All three of these elements will make up the sum total of your Brand Presence - so that clients can easily recognize who you are and what you have to offer.
What can a brand presence do?
It will create momentum for your ideal client to discover and follow you on social media, engage in your content, write their own comments, reply to comments and sign up for your exclusive email list to receive notifications. Ultimately coming to know, like, and trust your brand and purchase your products or services.
You can make most ideal clients your actual client by nurturing them, engaging with them, and understand them (their needs, wants, desires, and pains). Engaging with your potential client is a great way to grow with them and keep your company at the forefront of their mind.
Here’s how to do it:
Head to your Social Media Pages
Search for people or groups that you want to make a client
Click on their profile and follow them
Like their post and engage with them by commenting
Offer your product or service when the need arises