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Enchanted Florique

Services

Art Direction
Visual Identity
Web Design

Enchanted Florique

2019

Enchanted Florique has been a distinguished haven for luxury floral creations, curating exclusive arrangements since its establishment in 1979. Its revamped visual identity embodies a striking yet refined essence, harmonizing tradition with a progressive ethos that defines the boutique's storied past.

Central to this identity is the cornerstone shape—a graphical reinterpretation of the monogram inspired by the boutique's architectural corner. Incorporating the founding year into the brand name pays homage to its extensive heritage while setting sights on the future. Complemented by contemporary typography and a vibrant color palette, these brand elements bestow upon Enchanted Florique a renewed sense of assurance and a visual narrative that positions it at the forefront of floral innovation for its new chapter ahead.

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